Web 2.0 is really one of the most misunderstood terms floating around the Internet at the moment.

Let’s be clear here. Web 2.0 certainly is not a brand new version of the Internet. Fundementally, it’s really utilising existing technologies to benefit people. It’s a movement away from static content and towards interaction with people. Businesses simply need to embrace the ‘web’ as a platform, using it’s many strengths … build their services and apps using the Internet’s unique features as opposed to building apps and expecting the Internet to suit as the platform.
Bottom line here … Interactivity! People can upload as well as download in infinite ways.