With my eye on always looking to provide my 'Solutions Facilitation' expertise to Small, Medium and Corporate customers, I recently came across Yahoo's 'Upcoming'.
If you're looking for new ways to increase your company's event numbers, you really do need to roll Yahoo's Upcoming into your advertising and mail out workflow. I know I'll be using it. And best of all, it's FREE which is certainly a boon for business.

Upcoming is relatively new with the largest activity in the US, UK, Germany, Australia and Canada - having said that the numbers of events listed in Melbourne alone are over 550 so that gives you an indication on the magnitude of growth.

We're seeing events for Social Media, Concerts, Pubs and general Meetups so any event your business has in mind will certainly have potential benefit in using Upcoming. And Google is certainly indexing all these events so your brand and website are going to also gain value in the additional linking.

Have you used Upcoming yet? Please do let us know in the comments below.